The key objective of our own Sam Dennigan brand range, apart fom creating positive expectations and associations is to create a relationship of trust in a specific product. We feel our own brand range offers something unique and special to customers and is quietly building a solid reputation in the industry, eg. The Fresh Food Company and Sammy Kid's Range. We also feel our recently launched Sunrise brand of potato offers the more discerning customer an excellent choice in texture and taste.
Following ongoing investment in research and development, Sam Dennigan and Company will continue to expand it's brand portfolio, thereby offering more choice to an expanding customer base.